20, 2012– Community groups and advocates stepped up their campaign against the predatory payday loan industry this week by launching bus advertisements on VTA’s Route 22 and other bus lines in Santa Clara County june. The “Don’t Get Trapped!” ads build from the City of San Jose’s ordinance that is recent payday financing in the town.

The San Jose City Council recently voted 9-1 to accept a land usage ordinance banning brand new cash advance operations from starting in low-income communities and capping the full total wide range of pay day loan outlets permitted in the complete town in the present quantity of 39. San Jose could be the biggest city in the united states to impose a capon the amount of payday financing stores, additionally the very first to look at a ban on brand new payday financing companies in low-income census tracts. The Santa Clara County Board of Supervisors additionally voted unanimously to impose a permanent moratorium on pay day loan companies in unincorporated aspects of the county.

“Families residing paycheck to paycheck, struggling in order to make ends fulfill, often fall prey to payday lenders’ offers of fast, convenient payday loans. Borrowers often don’t understand that a two-week, $300 loan eventually ends up costing a huge selection of bucks to pay off, after their circumstances cause them to over and over over and over repeatedly borrow exactly just just what in essence is similar $300 again and again,” said Kyra Kazantzis of Public Interest attorney, a course associated with Law Foundation of Silicon Valley.

Payday advances are tiny dollar, short-term loans that cost borrowers almost 459% APR. Studies suggest that the normal pay day loan customer in Ca takes away about 10 pay day loans each year. Because numerous customers lack sufficient earnings to cover down their loan and fulfill their necessary costs, they often times need to takeout extra payday advances to bridge their cash shortfalls.

“The pay day loan item and industry strips vast amounts of wide range from people and communities across our state,” said Liana Molina associated with the California Reinvestment Coalition. “That’s why neighborhood communities are fighting as well as numerous urban centers and counties are performing whatever they can to rein when you look at the payday loan industry.”

The ads—featuring commissioned art by well-regarded Bay region printmaker Favianna Rodriguez and funded by the Silicon Valley explanation Community Foundation—will run using VTA buses from Palo Alto along El Camino Real, The Alameda, Santa Clara Street, King Street to Tully and Eastridge mall. Some advertisements is going to be on busesoriginating through the Chaboya Yard that will be circulating round the Santa Clara County Fairgrounds, Monterey Road, Downtown San Jose, tale path, Hellyer Park, the Almaden area and Campbell. Other advertisements will likely be showcased on buses through the Cerone Yard and will also be circulating around San Jose Flea marketplace, Alum Rock Park, Overfelt Gardens, Downtown San Jose, the truly amazing Mall, and Milpitas.

The Coalition Against Payday Predators (CAPP) led a two-year advocacy and training campaign that resulted in the passage through of the ordinances passed away in the town of San Jose and Santa Clara County. CAPP is poised to enhance its advocacy efforts with other urban centers in Santa Clara County, and it is marking this phase that is new starting its “Don’t Get Trapped!” ads. The ads are meant to raise awareness that is public the pay day loan debt trap, also to encourage customers to not make use of pay day loans.

The Southern Bay Coalition Against Payday Predators (CAPP) is just a collaboration of community-based companies Public that is including Interest Firm (PILF), California Reinvestment Coalition (CRC), Sacred Heart Community provider, Asian Law Alliance, Alliance of Californians for Community Empowerment (ACCE),United Method Silicon Valley and action Up Silicon Valley. With help from Silicon Valley Community Foundation,CAPP is attempting to restrict the careless economic techniques of payday loan providers in San JosГ© therefore the south bay by supporting regional payday lending controls ordinances that may stop further expansion of payday loan providers in your community and pave just how for better consumer lending alternatives.